Maximizing Impact: Creating a Sense of Urgency and Excitement to Scale Your Campaign

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Mercy Home for Boys & Girls shares the recent success of their “March for Kids” campaign: using matching-gift incentives and how to leverage them more effectively for donor engagement, creating a compelling sense of urgency while running a month-long campaign, the importance of clear, compelling calls-to-action, and how they modeled their Day of Giving after campaigns like GivingTuesday.

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