PIP Fails – gamifying our campaign on disability benefits
Ellen Buckerfield (Senior Campaigns Officer, MS Society)
Steve Frost (Marketing Manager, MS Society)
Glyn Thomas (Root to Branch Communications)
In the run-up to last year’s general election, the MS Society decided to trial a different approach to engage supporters in an open letter to the next UK Government, using Engaging Networks to create a quiz based on the real life experiences of people with MS. They’ll talk about how it worked, what was learned and what they’d do differently next time.