Further adventures in optimisation: taking our donation pages and emails to the next level
Hannah Mudge (Digital Innovation Manager, The Leprosy Mission)
John Robertson (Links Street)
After ‘going digital’ in 2013, The Leprosy Mission has grown its online income significantly in partnership with Engaging Networks. Now in 2020, with the launch of a new website and more connected systems, they’ve worked to make the most of their new donation pages. After using the same designs for some time, they used split tests to optimise their pages and take the website to the next level as they look towards further digital transformation in the organisation.