Digital Mobilisation: How to attract 100,000 new supporters, then mobilise them to fundraise and campaign
David Pearce (Director of Fundraising and Marketing, Dignity in Dying)
Anne Clark (Digital Strategy Manager, Forward Action)
Dignity in Dying is using digital mobilisation to fundraise and accelerate our campaign for law change. In this session, they’ll present data on the strategy and tactics we’ve used to recruit 110,000 new supporters, drive tens of thousands of pounds in donations, and mobilise our supporters to change the minds of their political representatives through face-to-face advocacy.