Conditional Content Emails with Firefly Partners
← Back To Video Archive Categories
The more personalised your emails are, the more effective they will be. This strategy allows organisations to swap in specific email text that is relevant to different supporters based on their profile characteristics or attributes. In this webinar, In this webinar Firefly Partners email experts Coralie Meade Rodriguez and Patrick DiGiulian cover how powerful conditional content can be, how to develop unique messages for each audience, and how Engaging Networks makes it easy to build emails with dynamic text or links.