Turn awareness into results: Build your foundation for integrated campaign success!
Farrah Rooney, Account Director, Chris Carter Marketing
Chris Carter, CEO, Chris Carter Marketing
Using the Pancreatic Cancer Action Network’s (a leading Cancer advocacy/support organization in the United States) November Awareness campaign as a case study, Farrah and Chris will examine the key decisions and learnings that led to a 430% increase in year over year donations, leading to a first-place win in PR Daily’s 2017 Digital PR & Social Media Awards.
They will also speak on recent project with a new Engaging Networks client, The San Francisco Marin Food Bank and their data audit process which has established a strong data foundation in preparation for the implementation of their new software solution.
You will leave this case study session with actionable tactics, strategies and tools that will help lift your next digitally focused marketing and fundraising campaign to new heights.