Case Study: Recruiting new supporters – testing new channels, audiences and content

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The Leprosy Mission England and Wales, like many organisations, is keen to recruit younger supporters (well, a bit younger than their current audience anyway…). And that means fresh content and new channels, and lots and lots of testing. Working on this long-term project with Root Cause Collective, the team has created some new content which is currently being tested with new audiences across lots of different channels. Hannah and Rebecca will share some early results as well as some insights into the process they went through to identify which new audiences to reach.

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