Céline will explain how Greenpeace utilised email as a fundraising tool, aimed at inspiring their supporters to become regular donors. Through one month, they delivered a series of emails, each with a clear regular donor ask. The campaign employed compelling storytelling, persuasive language and segmentation to create a sense of urgency and convey the importance of taking action and inspire their supporters to take action. Céline will also share the results and impact achieved: attracting and retaining new regular donors, providing a stable and predictable stream of support, the importance of timing and frequency in email communication and more!
