Learning Session: 54 Degrees – The Power of Landing Page Optimisation (& the common pitfalls)
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The Power of Landing Page Optimisation (& the common pitfalls)
With the best of intentions, changes you make to your landing pages can do more harm than good. Eugene Flynn has been helping clients optimise supporter experience to grow their campaigns for nearly 20 years. In this session he will identify common pitfalls and how to avoid them. He’ll share actionable insights that you can apply right away to create better experiences. You’ll learn what an effective process looks like and the role research plays in optimisation. If you join live you’ll have an opportunity to win a free 30 minute coaching session with Eugene and access to free tools you can use in your research.
Eugene Flynn, Director, 54 Degrees