How to send postcards to your targets, using Engaging Networks and ClickSend
Creating online advocacy that is engaging and impactful isn’t easy – supporters are overloaded with petitions and email to targets; whilst targets getting the same email multiple times can only go so far. By asking supporters to send physical postcards, you put a fun and creative twist on the classic ‘email to target’ and also create an impactful and personal experience for the target. Jack Segal (C6 Digital) discusses building a Postcard tool for Greenpeace’s Transform Transport campaign, that integrates with ClickSend to send the physical postcards. Whilst this talk is focused on sending postcards with ClickSend, it also gives a high level introduction to integrating EN with other tools / platforms to enhance your campaigning offerings.
Jack Segal, Executive Director, C6 Digital