Case Study: Liberty & Care 2

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Rhiannan Sullivan and Andrew Taylor-Johnson will demonstrate how different organisations adapted, broke their own rules, and implemented successful survival strategies that we can all learn from moving forward. Human rights charity Liberty & global conversation and wildlife NGO Fauna and Flora International heavily ramped up their email acquisition and engagement efforts throughout the pandemic and largely through unique email journeys and digital strategies that used advocacy-based lead generation, content testing & optimisation, rule-breaking, and grit, these organisations’ efforts saw staggering results. You’ll get insights and lessons learnt and what can happen when you break either your own set or industry-established rules.

Rhiannan Sullivan, VP, Strategy & Partnerships, Europe, Care2

Andrew Taylor-Dawson, Development Manager, Liberty

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