Case Study : Versus Arthritis
Versus Arthritis carried out in-depth research showing that exercise can make dramatic improvements to the lives of people with arthritis and related conditions. With the Covid pandemic and lockdowns, adding movement to our lives has become a national obsession, more so for people with arthritis who were often shielding.
This is how the Let’s Move with Leon programme was born in May 2020. Rhian Horlock, strategic programme manager for physical activity, and Brani Milosevic of Digital Leadership, will explain how the programme was developed, including using Email Marketing Automation, and what results and lessons they learnt a year on.
Rhian Horlock, Strategic Programme Manager (Physical Activity), Versus Arthritis & Brani Milosevic, Founder, Digital Leadership Ltd