Case Study: Raise The Roots & Pet Partners

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Helping Supporters Tell Their Story

Pet Partners celebrates “National Therapy Animal Day” on April 28 each year. This year, the organization charged supporters with promoting the day by sending personalized requests to local leaders seeking official proclamations. Learn how we created “mad libs” style Email to Target pages to help supporters create truly personal messages to their elected officials.

Brandon Fuller, Owner, We Raise the Roots

Mary Margaret, Chief Mission Officer, Pet Partners

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