Case Study: The Leprosy Mission
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An acquisition project to engage new audiences with a little-known issue
With the opportunity to run their biggest and most ambitious campaign yet, The Leprosy Mission wanted to engage new audiences with their cause: one that many people don’t know much about. Find out how they learned from past mistakes and worked with Forward Action on a Facebook acquisition project.
Hannah Mudge, Digital Innovation Manager, The Leprosy Mission
