Case Study: MS Society

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Email to Target – taking it local

For their recent Too Much to Lose campaign on rehabilitation services, the MS Society used the letter to editor tool as a secondary local action for their most engaged campaigners to take, after a national campaign action and ask. They’ve also been trialling a series of blank Email to Target actions for campaigners to personalise with their own campaign issues and messages for our new local campaigning programme, Local Action for MS as tools to connect people to their decision-makers in a completely customisable way.

Hannah West, Senior Campaigns Officer & Ellen Buckerfield, Campaigns Manager, MS Society

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