CPRE supporters were asked to count the number of stars they could see in the night sky, and then submit it via an Engaging Networks form. This year was a record year – largely driven by social shares. And for the first time, supporters were presented with a customised thank you image for sharing which included the number of stars they had seen.
Calum McGregor, Digital Engagement Officer, CPRE the Countryside Charity
Joe Derry Hall, Digital Creative, Root to Branch Communications