Rapid innovation, explosive list growth and fundraising in an emergency.
When COVID-19 reached the UK, all of a sudden people with asthma started to take their condition seriously! At a time of widespread panic and fear, Asthma UK was able to provide reassurance and support to people with asthma when they needed it most. This rapid response grew an organic email list of 100,000 people and raised £80,000 by giving supporters what they needed most…. trustworthy and credible information.
Joe Aldrich, Senior Acquisition Manager, Asthma UK & British Lung Foundation Partnership Eugene Flynn, Director of Possibilities, 54 Degrees