The Engage Group & WETA: Quiz: Which engagement/acquisition campaign should you run next?

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Who doesn’t love a quiz? And who doesn’t love supporter acquisition and engagement? WETA brought both worlds together when they and The Engage Group built the score-based quiz: “Which show should you watch next on WETA Passport?” It educates users on PBS/WETA programming, with certain answer combinations affecting the outcome, and a follow-on prompt to watch or become a supporter. Learn about what went into this build on EN pages and how WETA is leveraging this popular new tool!