What makes the perfect donation page? A pinch of spice and a dash of sweetness helps. But HIAS and Raise the Roots learned that the best approach is taking it one tweak at a time and using Engaging Networks’ A/B testing to measure the results. Learn about three simple changes HIAS made to their donation page that increased average gifts and monthly donations – and how Raise the Roots used A/B testing to measure the impact of each enhancement.
