World Animal Protection Canada: How We Leveraged New Features To Engage Our Supporters

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Join Ben and Kay as they discuss World Animal Protection Canada’s adoption of EngaWorld Animal Protection Canada: How We Leveraged New Features To Engage Our Supportersging Networks for their fundraising and email marketing efforts after being an advocacy client for many years. Kay will talk about their use of the Supporter Hub, how they restructured their opt-in questions and subscription management, testing of a single long form compared to a multi-step form, and the use of email marketing welcome series.

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