Do you want to make sure that you are tracking the right metrics for your campaign? Do you want to go beyond best practices? Then this session is for you. We’ll review template creation and management from start-to-finish, sharing the work that Amnesty International did to improve their Online Giving and Advocacy pages, including: What motivated their change, how they approached design, the technical basics, the migration strategy, KPIs, and how they are leveraging Google Optimize. We’ll also give you a free page template you can start using today.