If you want to raise more money, optimize your donation forms to get more people to give at a higher rate and higher value. Ricardo Hernandez, Digital Marketing Manager, Human Rights Watch (HRW) and Joe McLaughlin, VP, Analytics and Optimization, Allegiance Group will share how and when you should optimize your forms. They will share results and strategies from successful HRW donation form tests. And you’ll receive a free download of The UX of Donation Form Testing to take your forms to the next level.
