Skill Share: Developing a culture of experimentation and excellence

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Learn how to use supporter insights to make more successful UX decisions that will help you raise more money, win more campaigns and increase supporter loyalty. 
Eugene will demonstrate practical approaches to iterative user testing & how he has used experimentation to help Engaging Network partners increase their income & impact. 
You’ll gain insights into different types of user testing, how to recruit participants, how to set up tests, interpret results and put them into action to create better supporter experiences. 

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