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UK election candidate target databases

As part of your subscription to our Advocacy tools, we also provide candidate databases for selected data sets which you can use with Email-to-Target pages.

Before using a candidate database…

We strongly recommend that you use a custom envelope for sending to candidate targets, otherwise delivery is likely to be affected. Please check this article on how to do this, or talk to support.

Which candidate databases are provided?

We provide:

  • Westminster MP candidates
  • Devolved nations candidates (Scotland, Wales and Northern Ireland)
  • Police Commissioner candidates
  • London Assembly candidates 
  • Mayoral candidates – note that these should be used as custom contacts rather than a postcode-matched database. Please contact support who can provide you with a candidate list nearer these elections

When are these released?

We would expect to provide a working database roughly 3 months before an election, with coverage increasing every week after making it available. We will provide an ongoing report to show you how many candidates are currently on the list and then you can decide when to launch your campaign.

While this takes place, we will clear the actual target databases (we will mark this as DO NOT USE) since it would otherwise contain out of date data.

Once the election is over and candidates elected, we update the actual databases for you to use with the new targets and close the candidate database. We would have the new database ready for you a couple of days after the results are published on official websites. For a rough guide after the election ends you should expect the database to be ready:

  • UK – within a week, or over a month for councillor databases
  • Canada and Australia – a number of weeks, usually over a month
  • USA – 2-3 months

After the 2021 elections, are the candidate databases ready?

Yes, as of now, all the databases are ready to be used, including:

  • UK / English : MSP/MS/MLA /England MP
  • UK / English : Police Commissioners
  • UK / English : London Assembly

You should, of course, not be using any candidate databases for your actions any longer (they have been marked DO NOT USE). Please ensure you have closed any pages with this as a target. You can set a closed message using a web page should anyone land on the link still, or otherwise redirect them elsewhere.

What about candidate databases for councillor elections?

We do not provide a candidate database for councillor elections. There is a lot of work required to maintain candidate databases. Data changes frequently, and often use personal email addresses. This data is hard to collect, and hard to verify.

The councillor databases contain many thousands of contacts, and with candidates as well this would multiply the list by many times. It would be a massive undertaking to provide this accurately.

In addition, ward boundaries change during an election and Ordnance Survey do not release these new boundaries until after the election. It is therefore not possible for us to properly match a postcode to a ward and to select the correct candidates.

The Ordnance Survey is expected to next release at the end of May 2021.

Updated on October 12, 2021

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