Before you begin sending out email campaigns through the Engaging Networks software, there are a couple of email-specific settings you can configure as needed. You can access these by going to Email > Settings.
Google Analytics
If you would like to integrate Google Analytics within your email campaigns you will need to enable it in this area by ticking the box next to “Enable Google Analytics Integration”.
You will then need to supply values for Medium and Source.
Medium = The marketing medium you are using to deliver this content (Email Newsletter, Emergency Appeal, etc.)
Source = Identifies where the traffic is coming from (EngagingNetworks, ENEmail, etc.)
Finally, you will need to supply any domains that you may be linking to within your email campaigns. Each domain needs to be on its own line.
Click to store these settings.
Split Tests
When sending split test email campaigns we allow you to pick the winner by going to the reporting for that email campaign and deciding which email performed better for your criteria. If you would like us to automatically choose a winner, you can enable that here by ticking the box pictured below.
Win Criteria
Once this is enabled, you will need to choose a metric for the software to select the winner from and time to delay before the winning email is chosen.
Criteria |
Description |
Open rate |
The email with the highest percentage of opens will be the winner. |
Click-through rate |
The email the highest percentage of clicks will be the winner. |
Page conversions |
The email with the highest percentage of page conversions will be the winner. |
Delay in hours
Once the metric is set that you would like to base the winner off of, you will need to set the amount of time to wait before the winner is determined.
By default, this is set to 24 hours but can be adjusted to suit your needs. We recommend setting this value to 2 or more hours.
Click to store these settings
Domain Authentication
The domain authentication tools allow you verify that your SPF records (mandatory) and custom DKIM (optional) are set up properly for your sending domains. You will see a list of the sender domains you have set up and you can then click to check that you have configured everything properly.
Seed Lists
Seeds lists are groups of email recipients who can be added to your Engaging Networks account and subsequently sent emails. The recipients in seed lists will not be added as supporters in the account and do not need to meet the email audience criteria in order to be sent the email. For more information, click here.