How to get your messaging right without having to hire an eccentric genius
Rachel Collinson (The Donor Whisperer)
In this session you’ll discover a method for testing and proving what language and framing really makes your audience tick. This is all without using expensive focus groups or taking a high stakes gamble on a hunch. We’ll explore tools that are readily available to you and how you can use them to switch up your messaging while avoiding costly mistakes.
